EXPERIENCE
VMLY&R
Group Creative Director,
Ford Brand Content & Alliances
2019-2022
Bronco Wild Fund | Kentucky Derby | NFL | Team Bronco | Proud to Honor
Led branded content, alliances, and sports marketing creative for Ford. Developed content and experiences that built connections with customers. Managed and inspired creative teams to implement ideas for digital, social, broadcast, on-site activation, and transmedia storytelling. Developed and maintained strong client relationships, ensuring extraordinary strategic and creative thinking. Launched successful, bespoke programs that delivered engagement across multiple platforms. Collaborated with media and
agency partners to generate conceptual stories and strategy-driven concepts.
GTB
VP Creative Director
Ford Trucks
2008-2019
F-150 | Super Duty | Ford Commercial Vehicles | Police Interceptor
Oversaw and created brand communications for the entire lineup of Ford Trucks in North America. Led campaign development and established brand look and feel. Spearheaded work that spanned the full spectrum of advertising; broadcast, digital, website development, social, branded content, and print. Worked closely with cross-functional teams to execute highly innovative, award-winning ideas.
Y&R
VP Associate Creative Director
2003-2008
Ford | Lincoln | Microsoft SYNC | DSO | Muskegon Luge |
Mackinac Historic State Parks | United Way | Community Foundation
Responsible for creating and developing integrated marketing across diverse platforms. Displayed detail-orientated art direction in video and photo shoots, design, typography, and content production.
BBDO
Senior Art Director
Jeep | Coleman | Michigan Humane Society | Detroit Red Wings |
Little Caesars Pizza | Hush Puppies | Consumers Energy
1993-2003
EDUCATION
college for creative studies
Detroit, MI
BFA Art Direction
SKILLS
specialty
Conceptual storytelling, delivering strategy-driven creative | Brand development | Integrated Marketing across diverse platforms | Craft mastery: design, photography, video prodution and typography
EXPERTISE
Directing and managing creative teams, inspiring conceptual ideas | Collaboration with cross-functional teams | Strong interpersonal & client relationships | Highly organized | Passionate about delivering extraordinary, innovative, award-winning ideas
profiency
InDesign | Photoshop | Illustrator | PowerPoint | Keynote
AWARDS
Cannes Finalist | International Automotive Advertising Awards | New York Festivals | British Design & Art Direction | Design and Art Direction | D Show
My work has been featured in Archive, AdAge & Creativity