leary firefighters foundation
Role: CD
After the largest wildfire in California history, Ford wanted to do something to help. Our team came up with the plan to document and tell the story of the brave firefighters from Paradise, CA who were at the absolute front lines of the fire, and lost their own homes to the fire as well. We partnered with Denis Leary's Firefighters Foundation to amplify the story and the donation.
leary firefighters foundation
Role: CD
After the largest wildfire in California history, Ford wanted to do something to help. Our team came up with the plan to document and tell the story of the brave firefighters from Paradise, CA who were at the absolute front lines of the fire, and lost their own homes to the fire as well. We partnered with Denis Leary's Firefighters Foundation to amplify the story and the donation.
leary firefighters foundation + NFL
Role: CD
We also collaborated with Leary Firefighters Foundation to surprise two deserving fire departments, Dallas and Detroit, in conjunction with our NFL partnerships. The two integrations ran in-show on Fox Sports Thanksgiving Day games.
