ford ranger

Role: CD

Yeah, it’s Built Ford Tough. But the all-new, reintroduced Ranger is a completely different animal – engineered more for climbing rock than hauling it. We partnered with Outside to deliver a spot-on message to adrenaline junkies and strange creatures everywhere.

15 athletes

5 key markets

We took a non-traditional approach to production for this non-traditional target, utilizing athletes from various sports to tell our story. We even bypassed the typical director/production company for the broadcast spots.

200,000+
pieces of content

"Tough Has More Fun" episodes lived on Outside's platforms highlighting Ford Ranger adventures in five key markets: LA, Boston, Denver, Seattle and Phoenix. Social and co-branded ads drove visitors to the Ranger Hub on Outside Online.