ford hall of fans
Role: CD
Ford Hall of Fans is a cohesive approach for activating Ford’s football partnerships: The NFL and the Pro Football Hall of Fame. Its mission is to recognize football's biggest fans by honoring them with their rightful place in the Pro Football Hall of Fame, next to all the great players they support.
The season kicked off with videos encouraging fans to enter:
The fans were informed of their nomination with surprise visits from NFL greats Michael Strahan,Calvin Johnson, Howie Long and other legendary players. We leveraged our partnership withFox Sports and Bleacher Report for production.
Candidates were solicited via a dedicated website. A voting campaign was supported by FOX,Bleacher Report, NFL Network, the fans’ respective NFL teams and Ford-owned channels.
The final fans advanced to the final round at Super Bowl LVI and ultimately received their own display at the Pro Football Hall of Fame.
