Mackinac State Historic Parks came to us looking for a way to increase attendance at each of their individual parks–eight in total. The challenge was getting people to see the value in these historical sites so we used modern, relatable language to draw in new visitors.

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We created a cohesive identity for each park that included OOH, social, digital, and on-site advertising. The result? Lots of love and increased visits to one of Michigan's most beloved cities.